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Fine-Pitch LED at YT Mill

Fine-pitch LED integrated into a bike store built around the riding experience.

Common Area · Bentonville, AR

04/24/2024

Revelux — NovaStar MX40 Pro

Project Overview

Working with ReveLux and Paragon, we deployed a P1.5 GOB LED wall at the YT Mill in Bentonville, Arkansas. More than a traditional bike store, the YT Mill combines retail with an immersive brand experience where riders can explore YT Industries, its bikes, and the culture surrounding them.

System

The installation centered around a P1.5 GOB LED wall designed for close viewing and high-resolution content. The fine pixel pitch provided the resolution needed to make YT Industries’ 4K promotional content a prominent part of the in-store experience.

Challenge

The architectural design called for a clean installation with no visible processing hardware. The LED processor needed to be concealed beneath the raised floor while still maintaining adequate ventilation, accessibility, and reliable operating conditions.

Execution

The wall was installed and carefully aligned for the close viewing distances of the space. The processor was integrated beneath the raised floor, keeping the technology out of sight while providing the airflow and service access required for the system.

Outcome

The finished P1.5 display became part of the overall YT Mill experience rather than simply another screen in the store. With the client's 4K promotional content running across the completed wall, the system delivered the high-resolution visual centerpiece intended for the space.